About Suluu

Photo made by Helena Petrov ©

Hello and welcome to Suluu online shop!

My name is Asel and I come from Central Asia - Kyrgyzstan.

Why did I start Suluu?


Through my longstanding passion for fashion as an ex-model and stylist I have gained the experience that many women and I (no exception) have some problems with the right choice of clothes.

Here are the three most common of these:

  • You stand in front of your wardrobe in the morning and you don't know what to wear?
  • You go to a shop and have a huge selection, after a few hours of browsing you go home  empty handed and with a headache.
  • You order clothes online, the quality is not as expected and/or it doesn't fit you because it looked completely different on the photo.

Then I wished if there was such an online store that could solve all these problems.

Foundation of Suluu

As a stylist and also as a woman, I wish every woman to underline her personality with the right and specific choice of clothes. From spontaneous purchase of the tenth unnecessary blouse renounce and proceed with conscious and thoughtful concept to basic wardrobe construction.

Thus, in 2019 the idea was born to create an online boutique offering monochrome, minimalist, simple and elegant garments made of high quality materials. In addition to the motto "less is more", Suluu also provides the stylists suggestions on how to combine the items, so that from wardrobe with 10 pieces of clothing 30 outfits can be made together.

The clothing preselection and the quality check is done in advance by the stylists and the customers can rely on our preselection. Under quality Suluu referring to refined fabrics, high quality processed materials, also fashion, fit and wearing comfort should be right.

From May 2020 the Suluu webshop is available online. If required, I can also help you as a stylist to choose a suitable outfit or even to build up your basic wardrobe from "zero".

I am looking forward to our meeting :)

With Love

Asel from Suluu


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